1st March 2010

MINING FOR  DIAMONDS IN YOUR OWN BACKYARD
Recently we have been reminded of  a valuable marketing model which has proven to work effectively when advertising 13PLUMBER.
That is, to apply the Diamonds model when you are developing strategies to increase sales to fuel business growth.
In other words don’t think about new clients first, or new markets, or new products.
Think about the diamonds in your backyard; namely your present and past clients.
They are the ones, after all, who know you, love you and have used your service.
Keeping in mind, a good referral from an existing customer is still the most powerful sales tool.
If that isn’t a good enough reason, remember it costs approximately ten times more to land a new customer than it does to sell to an existing customer.
If you haven’t advertised to your existing customers that they can contact you using the phoneword 13PLUMBER, ask yourself this question.
How are they suppose to easily remember you and how are they suppose to quickly refer you?
Give YOUR customers something to talk to their friends about next month!

MORE 13PLUMBERS:

Brisbane / Logan / Ipswich – Yarrow Plumbing, directed by Dennis Yarrow.
Melbourne – D&M Plumbing, directed by Matthew Stickland & Doug McLaren.
Toowoomba / Dalby – Norm Martin Plumbing directed by Norm Martin.
Gladstone – Boyne Tannum Plumbing, directed by Tommy Lee.
Sydney – South Pacific Plumbing directed by John Pillay.
Perth / Bunbury – Environmental Plumbers, directed by Simon Trevaskis & Colin Hayes.
Mackay / Moranbah – Townson Plumbing, directed by Graham Townson.
Gold Coast – One Plumber, directed by William Price

www.13plumber.com

“Coomera to the Coast”
On the 2nd October, we’ll be hosting the second annual charity bike ride from Coomera to Burleigh Heads, to raise money for Youngcare.   If you wish to support and provide sponsorship for the event, please email Sarah for details:
sarah@sunergos.com.au

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1st February 2010

A NEW YEAR – A NEW LOOK
Welcome to another exciting  and successful calendar year, advertising 13 PLUMBER in your local region.
It has been an ongoing commitment to ensure that we educate our clients and make contacting us for their plumbing work, the simplest decision they can possibly make.
It follows that our message and the ‘brand’ they associate to us is fool-proof.
One Plumber would like to introduce you to a new logo which has been developed to assist with reducing the margin of error when it comes to understanding how to contact us, how easy it is to remember us and of course, refer us.
The change was made after some unofficial market research was performed in our local area, which sought opinion on the ‘obviousness’ of the logo.
Since each of us operate independently, there is no need for changes to your current logo however if you also wish to make the transition please do not hesitate to contact us for the files.

GRADUAL GROWTH
Typically Jan & Feb are quieter months for our business however we have received an increase in calls this month with increased projected work for the month ahead.
One Plumber has been advertising 13PLUMBER on the Gold Coast for approx. 18 months & approximate that 70 – 80% of new & existing customers now use the phone word to contact us.
Marketing 13PLUMBER is an ongoing commitment but the returns are evident.

MORE 13 PLUMBERS:

Brisbane / Logan / Ipswich – Yarrow Plumbing, directed by Dennis Yarrow.
Melbourne – D&M Plumbing, directed by Matthew Stickland & Doug McLaren.
Toowoomba / Dalby – Norm Martin Plumbing directed by Norm Martin.
Gladstone – Boyne Tannum Plumbing, directed by Tommy Lee.
Sydney – South Pacific Plumbing directed by John Pillay.
Perth / Bunbury – Environmental Plumbers, directed by Simon Trevaskis & Colin Hayes.
Mackay / Moranbah – Townson Plumbing, directed by Graham Townson.
Gold Coast - One Plumber, directed by William Price

www.13plumber.com

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1st December 2009

WHAT A YEAR!
Thank you for your business in 2009.  It was a turbulent year for many businesses across Australia.   Our hope is that you sustained your market share and with the utilisation of 13PLUMBER you continue to dominate your local area in terms of marketing and innovation.
Congratulations to you for leading the way, with cutting edge marketing strategies for your plumbing business.  We’d love to hear what you have planned for 2010.

SOME IDEAS…
We are always on the look out for ways to draw attention to our shared phone word 13PLUMBER.  Awareness of the phone word and the network concept is hugely beneficial to each individual business advertising the number, due to the ease of recall for customers and other businesses.
These days our networks are geographically varied and so are the networks of our customers.  Last month, One Plumber formatted an area at the bottom of each invoice highlighting to our customers that they can dial 13PLUMBER in all the regions currently connected.  Our customers may never call Tommy from Boyne Tannum Plumbing but they may have a relative or friend from the Gladstone region, who while visiting mentions they need some work done…   Stranger things ARE happening!
We’d love you to contribute some marketing success stories or lessons learned to share in this newsletter – please email with ideas.

GOOGLE ANALYTICS
Will has found some very cool data about visits to the individual pages dedicated to your businesses on the website for 13PLUMBER.  If you would like to update your page with more information, please let us know as people ARE looking!
Aussie businesses pay too much for this sort of information, but we can use google to give you free, measurable online information.
(More will follow on this in 2010)

www.13plumber.com

MERRY CHRISTMAS
We sincerely wish you, your colleagues, family and friends a safe, healthy and joyous festive season.
We also hope that 2010 brings much prosperity and we can all enjoy a long holiday!

MORE 13PLUMBERS

Brisbane / Logan / Ipswich - Yarrow Plumbing, directed by Dennis Yarrow.
Melbourne – D&M Plumbing, directed by Matthew Stickland & Doug McLaren.
Toowoomba / Dalby – Norm Martin Plumbing directed by Norm Martin.
Gladstone – Boyne Tannum Plumbing, directed by Tommy Lee.
Sydney – South Pacific Plumbing directed by John Pillay.
Perth / Bunbury – Environmental Plumbers, directed by Simon Trevaskis & Colin Hayes.
Mackay / Moranbah – Townson Plumbing, directed by Graham Townson.
Gold Coast – One Plumber, directed by William Price

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1st November 2009

RESULTS
Recent member call data is showing great results through the use of radio advertising.
The investment is showing healthy call returns and proves that utilising the 13PLUMBER phone word advantage leads to greater awareness of  YOUR business in YOUR towns and cities.
Other success has come from targeted offers through letter drops, local directories and fridge magnets.

REFERRALS
Referrals are important, so if you know plumbers in Hobart, Cairns, Geelong, Rockhampton, Albany, Darwin or Adelaide for example we’re offering one FREE month to you as an incentive to encourage more businesses to connect.  Get them to check out the website for details.

www.13plumber.com

MORE 13PLUMBERS:

Brisbane / Logan / Ipswich – Yarrow Plumbing, directed by Dennis Yarrow.

Melbourne – D&M Plumbing, directed by Matthew Stickland & Doug McLaren.

Toowoomba / Dalby – Norm Martin Plumbing directed by Norm Martin.

Gladstone – Boyne Tannum Plumbing, directed by Tommy Lee.

Sydney – South Pacific Plumbing directed by John Pillay.

Perth / Bunbury – Environmental Plumbers, directed by Simon Trevaskis & Colin Hayes.

Mackay / Moranbah – Townson Plumbing, directed by Graham Townson.

We both had birthdays in the past week and enjoyed some quiet time with the family in Yamba, NSW.

** The other day a builder called from Townsville to locate a plumber in Toowoomba since he located 13PLUMBER online.  We put him in contact with Norm Martin Plumbing.

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1st October 2009

CHARITY
We’d like to apologise for not producing a newsletter last month.  Hopefully, you saw the email regarding Coomera to the Coast.  For the past couple of months we have been vigorously planning and promoting a charity bike ride for Youngcare.
The event will be held as an annual event on the Gold Coast so we took the opportunity to align One Plumber & 13 PLUMBER with an event that may be replicated throughout Australia in the future.
Coomera to the Coast will take place on the 4th October.
Donations can still be made after the event at www.everydayhero.com.au/goldcoast

CONNECTION SWITCHES
The connection of 13 PLUMBER is on an ‘area based routing’ system.  It is very reliable since it uses actual Telstra exchanges in Australian suburbs in combination with mobile towers.  However, from time to time we do experience a minimal number of calls that do not get picked up in exactly their correct exchange or mobile tower.  These terminate at the One Plumber office mobile answer point of 0424 609 833.
In the event that calls are re-directed, all calls are logged and the plumber in the correct destination notified of the call as well as the communications company for further investigation.
The alternatives are more costly and require the customer to go through a series of prompts to reach the correct business.  Annoying!
We feel that the current system works well however your feedback is valuable to us.
Be assured, that all plumbing related calls from your region, reach you.

REFERRALS
By adding businesses to the network, you add value to your number.
Referrals are important, so if you know plumbers in Hobart, Cairns, Geelong, Rockhampton, Albany, Darwin or Adelaide for example we’re offering one FREE month to you as an incentive to encourage more businesses to connect.  Get them to check out the website for details.
www.13plumber.com

MORE 13 PLUMBERS:
Brisbane / Logan / Ipswich – Yarrow Plumbing, directed by Dennis Yarrow.
Melbourne – D&M Plumbing, directed by Matthew Stickland & Doug McLaren.
Toowoomba / Dalby – Norm Martin Plumbing directed by Norm Martin.
Gladstone – Boyne Tannum Plumbing, directed by Tommy Lee.
Sydney – South Pacific Plumbing directed by John Pillay.
Perth / Bunbury – Environmental Plumbers, directed by Simon Trevaskis & Colin Hayes.
Mackay / Moranbah – Townson Plumbing, directed by Graham Townson.

Marketing tip:
Support a local sporting team or charity to align your business with the community.

Quote of the day:
“The man who is smiling when things go wrong has just thought of someone to blame it on”

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1st August 2009

WELCOME
One Plumber would like to welcome the newest businesses to connect to 13 PLUMBER in July.  Environmental Plumbers directed by Simon & Colin from Perth and Bunbury. Townson Plumbing directed by Graham in Mackay and Moranbah.  Norm from Norm Martin Plumbing also extended their 13 PLUMBER service to include Dalby.

More 13 PLUMBERS:
Brisbane – Yarrow Plumbing, directed by Dennis Yarrow.
Melbourne – D&M Plumbing, directed by Matthew Stickland & Doug McLaren.
Toowoomba – Norm Martin Plumbing directed by Norm Martin.
Gladstone – Boyne Tannum Plumbing, directed by Tommy Lee.
Sydney – South Pacific Plumbing directed by John Pillay.

OUR VISION
One Plumber has a vision to connect plumbing businesses around Australia to 13 PLUMBER, making it a household name.
Your involvement will help build awareness and subsequently profits for your business, so we urge you to support the network.
By adding businesses to the network, you add value to your number.
Referrals are important, so if you know plumbers in Hobart, Cairns, Geelong, Rockhampton, Albany, Darwin or Adelaide for example we’re offering one FREE month to you as an incentive to encourage more businesses to connect.  Get them to check out the website for details.

EXPRESSIONS OF INTEREST
Would you like to share ideas within the 13 PLUMBER network?
Remember your region is yours to run without other plumbers sharing the 13 PLUMBER advantage.
How are you achieving success using 13 PLUMBER in your local region?
Some regions are still implementing plans and what will work in your region may help plumbers in another region.
Would a seminar on the Gold Coast in 2010 be of interest to your business?
We would like to hear from you as to preferred dates and what you would hope to achieve from the meeting.
Apart from hearing from each region, we anticipate that marketing related issues will be a priority and we will request the expertise of a consultant for guidance in this area of business.

CONTACT US
We are available to you for any queries you may have regarding the service for 13 PLUMBER at anytime.

Marketing tip:
Celebrate your business to client milestones. If you have served a client for a year,  send a birthday card with your business details and magnet inside. Make sure you add an ‘Offer to Act!’

Quote of the day:
Spend 10% of your time on the problem.
Spend 90% of your time on the solution.

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1st July, 2009

First Monthly 13 PLUMBER Network Newsletter
“Getting the most out of your network”

THANK YOU
One Plumber would like to thank each of the businesses who have connected to 13 PLUMBER and welcomes our latest edition from Sydney City, South Pacific Plumbing directed by John Pillay.

We will reach an important milestone next month.  It will be one year since One Plumber  connected 13PLUMBER on the Gold Coast and we’ve learned a lot of valuable lessons along the way.

More 13 PLUMBERS:

Brisbane – Yarrow Plumbing, directed by Dennis Yarrow.

Melbourne - D & M Plumbing, directed by Matthew Stickland & Doug McLaren.

Toowoomba – Norm Martin Plumbing directed by Norm Martin.

Gladstone - Boyne Tannum Plumbing, directed by Tommy Lee.

Sydney City - South Pacific Plumbing, directed by John Pillay.

OUR VISION
One Plumber has a vision to connect plumbing businesses around Australia to 13 PLUMBER, making it a household name and synonymous with quality and expert plumbing services. Your involvement will help build awareness and subsequently profits for your business, so we urge you to support the network.

REFERRALS
By adding businesses to the network, you add value to your number. If you know of more plumbers in Adelaide, Sunshine Coast, Canberra, Penrith, Campbelltown or Geelong for example, we’re offering one FREE month to you as an incentive to encourage more businesses to connect to 13 PLUMBER. Get them to check out the website for details.

PLUMBERSEARCH
plumbersearch.com.au was completed and launched as a directory for plumbing businesses connected to the 13 PLUMBER network.
We are working to have this website ranked highly by Google using organic means.  This is a FREE  service provided by One Plumber to you.

13PLUMBER.COM
One Plumber recently purchased 13plumber.com which will be used to help promote 13PLUMBER Australia-wide, in the future.  More details will follow on this.

FEEDBACK
We are interested in what you think of using 13 PLUMBER, what marketing tactics you have used and what your plans are in the future.  We will use the information to help grow each business, drawing on the experience of each of the businesses.

Marketing tip:
Add an offer to your advertising!

One Plumbers most successful offer was “No call out fee if our magnet is on your fridge”. People would actually show us and we still maintained profit on parts & labour.  No loss for us & satisfied clients.

Quote of the day:
Theory of Precession:   Within every set back or obstacle there lies the seed of an equal or greater opportunity or benefit.

Will & Sarah Price
One Plumber, Gold Coast
info@plumbersearch.com.au